I too have some resources/ideas in regards to ethical marketing. I just finished an ethical marketing training and would be happy to share some of the slides that might be relevant. Gregg, let me know if you’d like to take a look at them. Scout On Sat, Oct 9, 2021 at 9:55 AM Henriques, Gregg - henriqgx <[log in to unmask]> wrote: > Great, Greg. Thanks. I definitely need helpful guidance in this area. Will > check these resources out. > Best, > G > > > > *From:* tree of knowledge system discussion < > [log in to unmask]> *On Behalf Of *Greg Thomas > *Sent:* Saturday, October 9, 2021 9:24 AM > *To:* [log in to unmask] > *Subject:* Re: TOK Excellent podcast from Zak Stein > > > > *CAUTION: *This email originated from outside of JMU. Do not click links > or open attachments unless you recognize the sender and know the content is > safe. > ------------------------------ > > Hi Gregg, > > > > Since you have an aversion to marketing, I'd suggest checking out examples > of highly ethical marketing content, such as Seth Godin's *This Is > Marketing.* > > > > Also, when possible, consider hiring an ethical marketing or PR consultant > to help you get these frameworks not only to a "general" public, but to > targeted audiences who'd be primed for it. > > > > Finally, I suggest an approach similar to my colleagues at the > Post-Progressive Post. Check out the "Our Basic Approach" section here: > https://urldefense.proofpoint.com/v2/url?u=https-3A__post-2Dprogressive.org_&d=DwIFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=13emtjO2JfuR35Zm9mHkYkSxwP1dlmUwTxt8320yJso&s=T9gW7TFOwOcms1No-y9RpLK294xzofwuU8bURlWfr14&e= > <https://urldefense.proofpoint.com/v2/url?u=https-3A__post-2Dprogressive.org_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=BQR4LSmgby2Zj-919rRoZeMtNzpbHa0gx3hM8lRG17s&s=B68Fnfe25IAwmtqDRnrtYSJxq6nfXRd8JnkrA0FV0jE&e=> > . > > > > Best, > > Greg > > > > On Sat, Oct 9, 2021, 9:05 AM Henriques, Gregg - henriqgx <[log in to unmask]> > wrote: > > Hi Folks, > > TOK Society member Zak Stein did an excellent “currents” episode with > Jim Rutt on the relationship and difference between education and > propaganda here: > > https://urldefense.proofpoint.com/v2/url?u=https-3A__www.jimruttshow.com_zak-2Dstein-2D5_&d=DwIFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=13emtjO2JfuR35Zm9mHkYkSxwP1dlmUwTxt8320yJso&s=lyKlmzDyc-XjuOMjYbgT8Bh6VpkSkTdVmwLWe38sfYI&e= > <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.jimruttshow.com_zak-2Dstein-2D5_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=wjF8cZoiFchamTuxBdDEmw&m=fGesmAVfRLYbNsLSBaZQpgw6aXTnhZzvVOzKgsguDD4&s=Y1ruMYpSLAAGBCufN92hdmt884F7KJ2533Pw_SZyMEI&e=> > > > > The show was based on these two Consilience project papers on these > concepts (here > <https://urldefense.proofpoint.com/v2/url?u=https-3A__consilienceproject.org_its-2Da-2Dmad-2Dinformation-2Dwar_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=BQR4LSmgby2Zj-919rRoZeMtNzpbHa0gx3hM8lRG17s&s=0wCxisnwxiofyNFJg4b0hmRY2-50Naa2xbINxyg35JU&e=> > and here > <https://urldefense.proofpoint.com/v2/url?u=https-3A__consilienceproject.org_we-2Ddont-2Dmake-2Dpropaganda-2Dthey-2Ddo_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=BQR4LSmgby2Zj-919rRoZeMtNzpbHa0gx3hM8lRG17s&s=D1Ahp5oGzM4gPHJO9rqDvYxwifYgSEfME6Q-gHLGCFo&e=>). > Last night was a “thinking night” for me, and I found myself thinking about > this episode. As folks who know me know, I have almost a learning > disability when it comes to marketing. There are some core principles that > you should follow if you really want to get people to pay attention to your > product, and help them see what good it can do (see, e.g., here > <https://urldefense.proofpoint.com/v2/url?u=https-3A__digitaltonto.com_2012_7-2Dprinciples-2Dof-2Dmarketing_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=BQR4LSmgby2Zj-919rRoZeMtNzpbHa0gx3hM8lRG17s&s=zLIDl54pTVXJmoF8wBe_j7qjYc7qjGWGxb6hieAT5og&e=>). > UTOK does not work that way, at least right now. Rather, my love and talent > is the generation of metatheory. Moreover, I have frequently found myself > almost having an aversive reaction of trying to promote the ideas in a way > conducive to marketing principles. That has some times been frustrating for > me. After all, if UTOK is going to have influence, at some level there > needs to be a frame structured in an accessible way so that people can see > what it does. > > > > The way I justify my approach is that I make the case via logic and > argument. UTOK is situated in relationship to two core problems. First, > there is the Enlightenment Gap, which is the failure of modernist knowledge > systems to produce a synthetic philosophy that solves/resolves both (a) the > mind body problem and (b) the science in relationship to social knowledge > problem. Second, there is the problem of psychology into psychotherapy. At > the analytical argumentation level, UTOK is fundamentally about solving > these problems. The fact that doing so is important and relevant does not > seem to need much justification, given that these problems reside at the > very heart of our educational systems and the process by which we think > about and thus exist in the world. But I really just want this last > conclusion to flow naturally and it is extremely hard for me to promote > this in a way that energizes a crowd. > > > > How is all this related to Zak’s Currents episode? What I realized as I > listened to it is that I HATE propaganda and LOVE education. And, as I > listened to the podcast, I realized why this is so deeply ingrained in me. > Zak basically makes the case that propaganda is to psychology what nuclear > weapons are to physics. That is, psychological science can and has been > weaponized to create an information war. Given that my life and identity > are so intimately intertwined with the concept of psychology, via Zak’s > episode, I could see more deeply what exactly is going on with me > surrounding these issues. I have such a deep aversion to propaganda > precisely because it is so intimately connected to psychology. > > > > Just wanted to share this reflection, and say thanks to Zak for this work. > > > Best, > Gregg > > > > PS Please note that I am not equating the effective marketing of an idea > with propaganda, only that there is a connection, such that a thin line can > emerge. > > > > ___________________________________________ > > Gregg Henriques, Ph.D. > Professor > Department of Graduate Psychology > 216 Johnston Hall > MSC 7401 > James Madison University > Harrisonburg, VA 22807 > (540) 568-7857 (phone) > (540) 568-4747 (fax) > > > *Be that which enhances dignity and well-being with integrity.* > > Check out the Unified Theory Of Knowledge homepage at: > > https://urldefense.proofpoint.com/v2/url?u=https-3A__www.unifiedtheoryofknowledge.org_&d=DwIFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=13emtjO2JfuR35Zm9mHkYkSxwP1dlmUwTxt8320yJso&s=fb9HFXWZ0H_EUeR9pVxbP7daWzUQYUni18ebmHru3yE&e= > <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.unifiedtheoryofknowledge.org_&d=DwMFaQ&c=eLbWYnpnzycBCgmb7vCI4uqNEB9RSjOdn_5nBEmmeq0&r=HPo1IXYDhKClogP-UOpybo6Cfxxz-jIYBgjO2gOz4-A&m=BQR4LSmgby2Zj-919rRoZeMtNzpbHa0gx3hM8lRG17s&s=ccb3JDxmDc4OXbRrocG8G36QryfieGE_7ZOlbb3QY0E&e=> > > > > ############################ > > To unsubscribe from the TOK-SOCIETY-L list: write to: > mailto:[log in to unmask] or click the > following link: > http://listserv.jmu.edu/cgi-bin/wa?SUBED1=TOK-SOCIETY-L&A=1 > > ############################ > > To unsubscribe from the TOK-SOCIETY-L list: write to: > mailto:[log in to unmask] or click the > following link: > http://listserv.jmu.edu/cgi-bin/wa?SUBED1=TOK-SOCIETY-L&A=1 > ############################ > > To unsubscribe from the TOK-SOCIETY-L list: write to: > mailto:[log in to unmask] or click the > following link: > http://listserv.jmu.edu/cgi-bin/wa?SUBED1=TOK-SOCIETY-L&A=1 > ############################ To unsubscribe from the TOK-SOCIETY-L list: write to: mailto:[log in to unmask] or click the following link: http://listserv.jmu.edu/cgi-bin/wa?SUBED1=TOK-SOCIETY-L&A=1