I too have some resources/ideas in regards to ethical marketing. I just finished an ethical marketing training and would be happy to share some of the slides that might be relevant. 

Gregg, let me know if you’d like to take a look at them. 

Scout

On Sat, Oct 9, 2021 at 9:55 AM Henriques, Gregg - henriqgx <[log in to unmask]> wrote:

Great, Greg. Thanks. I definitely need helpful guidance in this area. Will check these resources out.
Best,
G

 

From: tree of knowledge system discussion <[log in to unmask]> On Behalf Of Greg Thomas
Sent: Saturday, October 9, 2021 9:24 AM
To: [log in to unmask]
Subject: Re: TOK Excellent podcast from Zak Stein

 

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Hi Gregg,

 

Since you have an aversion to marketing, I'd suggest checking out examples of highly ethical marketing content, such as Seth Godin's This Is Marketing.

 

Also, when possible, consider hiring an ethical marketing or PR consultant to help you get these frameworks not only to a "general" public, but to targeted audiences who'd be primed for it.

 

Finally, I suggest an approach similar to my colleagues at the Post-Progressive Post. Check out the "Our Basic Approach" section here: https://post-progressive.org/.

 

Best,

Greg

 

On Sat, Oct 9, 2021, 9:05 AM Henriques, Gregg - henriqgx <[log in to unmask]> wrote:

Hi Folks,

  TOK Society member Zak Stein did an excellent “currents” episode with Jim Rutt on the relationship and difference between education and propaganda here:

https://www.jimruttshow.com/zak-stein-5/

 

The show was based on these two Consilience project papers on these concepts (here and here). Last night was a “thinking night” for me, and I found myself thinking about this episode. As folks who know me know, I have almost a learning disability when it comes to marketing. There are some core principles that you should follow if you really want to get people to pay attention to your product, and help them see what good it can do (see, e.g., here). UTOK does not work that way, at least right now. Rather, my love and talent is the generation of metatheory. Moreover, I have frequently found myself almost having an aversive reaction of trying to promote the ideas in a way conducive to marketing principles. That has some times been frustrating for me. After all, if UTOK is going to have influence, at some level there needs to be a frame structured in an accessible way so that people can see what it does.

 

The way I justify my approach is that I make the case via logic and argument. UTOK is situated in relationship to two core problems. First, there is the Enlightenment Gap, which is the failure of modernist knowledge systems to produce a synthetic philosophy that solves/resolves both (a) the mind body problem and (b) the science in relationship to social knowledge problem. Second, there is the problem of psychology into psychotherapy. At the analytical argumentation level, UTOK is fundamentally about solving these problems. The fact that doing so is important and relevant does not seem to need much justification, given that these problems reside at the very heart of our educational systems and the process by which we think about and thus exist in the world. But I really just want this last conclusion to flow naturally and it is extremely hard for me to promote this in a way that energizes a crowd.

 

How is all this related to Zak’s Currents episode? What I realized as I listened to it is that I HATE propaganda and LOVE education. And, as I listened to the podcast, I realized why this is so deeply ingrained in me. Zak basically makes the case that propaganda is to psychology what nuclear weapons are to physics. That is, psychological science can and has been weaponized to create an information war. Given that my life and identity are so intimately intertwined with the concept of psychology, via Zak’s episode, I could see more deeply what exactly is going on with me surrounding these issues. I have such a deep aversion to propaganda precisely because it is so intimately connected to psychology.

 

Just wanted to share this reflection, and say thanks to Zak for this work.


Best,
Gregg

 

PS Please note that I am not equating the effective marketing of an idea with propaganda, only that there is a connection, such that a thin line can emerge.

 

___________________________________________

Gregg Henriques, Ph.D.
Professor
Department of Graduate Psychology
216 Johnston Hall
MSC 7401
James Madison University
Harrisonburg, VA 22807
(540) 568-7857 (phone)
(540) 568-4747 (fax)


Be that which enhances dignity and well-being with integrity.

Check out the Unified Theory Of Knowledge homepage at:

https://www.unifiedtheoryofknowledge.org/

 

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